MCC’s Business and Marketing Program jumpstarted my career greatly by helping me run the business side of my fishing career and my personal life. It also helped me be endorsed by sponsors that keep me on the water. All the tools I use every day to boost my career, from my social media platforms to the understanding of how a business functions, I have learned through this program.
Hunter Miles
Class of 2019
Business and Marketing Management Technology
FIND YOUR WINGS
This program of study prepares students for employment in the field of marketing and management. Students will learn the latest techniques in marketing, management, sales, advertising and e-commerce. Students have the option of pursuing a two-year AAS Degree, or a one-year Career & Technical Certificate.
Between one-fourth and one-third of the civilian workforce in the United States performs marketing activities. Marketing offers career opportunities in areas such as e-commerce, professional selling, advertising, retail buying, management, and wholesaling. Marketing career opportunities also exist in non-business organizations such as hospitals, parks and recreation, armed forces and government agencies.
Students enrolled in this program are members of Distributive Education Clubs of America (DECA).
In addition to general admission requirements, students must meet at least one of the following:
- Attain a 15 composite score on the ACT
- Score a 230 on the ACCUPLACER NG Reading Section and the ACCUPLACER NG Arithmetic Section
- Earn a “C” or above in Intermediate English and Reading (ENG 0124)
- Complete 15 semester hours of program general education coursework with a “C” average or above at an accredited college or university. Developmental coursework does not satisfy this requirement.
To be considered full-time, students in the Business and Marketing Management Technology Program must be enrolled in 15 or more semester credit hours at MCC.
In order to progress in the BOT program, students must earn a grade of “C” each BOT course, English Comp I, and Math/Science w/lab elective course. Students are also required to maintain a grade point average of 2.0 or greater (cGPA) through their program of study.
| FIRST YEAR | FIRST SEMESTER | ||
| Course Number | Course | Hours |
|---|---|---|
| ENG 1113 | English Composition I | 3 |
| MMT 1113 | Principles of Marketing | 3 |
| MMT 1313 | Personal Selling | 3 |
| BOT 1313 | Applied Business Math | 3 |
| Computer Related Elective | 3 | |
| Semester Hours | 15 | |
| SECOND SEMESTER | ||
| Course Number | Course Description | Hours |
|---|---|---|
| MMT 1123 | Marketing Management | 3 |
| MMT 2233 | Human Resource Management | 3 |
| MMT 1223 | Consumer Behavior | 3 |
| SPT 1113 | Public Speaking I | 3 |
| Social/Behavioral Science Elective |
3 | |
| Semester Hours | 15 | |
| SECOND YEAR | FIRST SEMESTER | ||
| Course Number | Course Description | Hours |
|---|---|---|
| MMT 1323 | Advertising | 3 |
| MMT 2213 | Principles of Management | 3 |
| MMT 2323 | Internet Marketing | 3 |
| WBL 2913 Work Based Learning or ECO 2113 Principles of Economics | 3 | |
| Math or Natural Science Elective (4 hrs w/lab) | 3-4 | |
| Semester Hours | 15/16 | |
| SECOND SEMESTER | ||
| Course Number | Course Description | Hours |
|---|---|---|
| MMT 2513 | Entrepreneurship | 3 |
| BAD 2413 | Legal Environment of Business | 3 |
| MMT 2623 | Services Marketing | 3 |
| Humanities /Fine Arts Elective | 3 | |
| BOT 1433 or ACC1213 | Accounting Elective |
3 |
| Semester Hours | 15 | |
| Total Semester Hours | 62/63 | |
- Prerequisites:
- MMT 1113 (Principles of Marketing)
- MMT 1413 (Merchandising Math) can be used as a substitution
- MMT 2243 & MMT 2513 can only be taken in the last semester unless approved by program coordinator.
PREREQUISITES:
- MMT 1113 - Principles of Marketing
- MMT 1413 - Merchandising Math (can be used as a substitution)
- MMT 2243 & MMT 2513 (Can only be taken in the last semester unless approved by program coordinator)
| FIRST YEAR | FIRST SEMESTER | ||
| Course Number | Course | Hours |
|---|---|---|
| ENG 1113 | English Composition I | 3 |
| MMT 1113 | Principles of Marketing | 3 |
| MMT 1313 | Personal Selling | 3 |
| BOT 1313 | Applied Business Math | 3 |
| Computer Related Elective | 3 | |
| Semester Hours | 15 | |
| SECOND SEMESTER | ||
| Course Number | Course Description | Hours |
|---|---|---|
| MMT 1123 | Marketing Management | 3 |
| MMT 2233 | Human Resource Management | 3 |
| MMT 1223 | Consumer Behavior | 3 |
| SPT 1113 | Public Speaking I | 3 |
| Social/Behavioral Science Elective | 3 | |
| Semester Hours | 15 | |
| Total Semester Hours | 30 | |
| Career Certificate Exit Point | ||
| SECOND YEAR | FIRST SEMESTER | ||
| Course Number | Course Description | Hours |
|---|---|---|
| MMT 1323 | Advertising | 3 |
| MMT 2213 | Principles of Management | 3 |
| MMT 2323 | Internet Marketing | 3 |
| WBL 2913 Work Based Learning or ECO 2113 Principles of Economics | 3 | |
| Math or Natural Science Elective (4 hrs w/lab) | 3-4 | |
| Semester Hours | 15/16 | |
| Total Semester Hours | 45/46 hours |
|
| Technical Certificate Exit Point | ||
Marketing Concentration Electives
- MMT 1223 - Consumer Behavior
- MMT 2623 - Services Marketing
- BOT 1433 - Business Accounting
- ACC 2213 Principles of Accounting
- WBL 2913 - Work-Based Learning IV
- ECO 2113 - Principles of Macroeconomics
Digital Marketing Concentration Electives
- BOT 1493 - Social Media Management
- MMT 2133 - Software Essentials for E-Business
- MMT 2343 - Marketing Web Page Design
- MMT 2113 - Internet Concepts
- MMT 2613 - International Marketing
- BOT 1433 - Business Accounting
- ACC 2213 - Principles of Accounting
Entrepreneurship Concentration Electives
- MMT 2423 - Retail Management
- MMT 1223 - Consumer Behavior
- MMT 2623 - Services Marketing
- MMT 2613 - International Marketing
- BOT 1433 - Business Accounting
- ACC 2213 Principles of Accounting
- WBL 2913 - Work-Based Learning IV
- ECO 2113 - Principles of Macroeconomics
Fashion Marketing Concentration
- FMT 1213 - Fashion Marketing
- FMT 2513 - Image and Wardrobe Consulting
- FMT 1133 - Introduction to Fashion
- MMT 2423 - Retail Management
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