Digital Marketing Technology

Learn Marketing Tools for the New Digital Age

Digital marketing is one of the fastest-growing careers and is quickly becoming an essential part of marketing in virtually every business.

Marketing professionals and small business owners need digital tools and the knowledge and skills to use them and be successful. Digital marketing campaigns employ combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and display advertising.  MCC can help prepare you with our NEW Digital Marketing Technology program, designed to teach professionals and business owners how to become savvy marketers in this digital age.

To meet graduation requirements for this program, you must successfully complete the specified courses listed below with a “C” average (CGPA of 2.0) or better.  A grade of “C” or higher is required in each MMT course and a CGPA of 2.0 is required each semester to progress in the program.  A passing grade is required in all other courses to graduate.  The following courses are listed in sequence.  Any changes must be approved by the program coordinator.

FIRST YEAR  |  FIRST SEMESTER
Course Number Course Hours
ENG 113 English Composition 3
MMT 1113 Principles of Marketing 3
MMT 1313 Personal Selling 3
MMT 1413 Merchandising Math 3
  Computer Related Elective 3
Semester Hours 15
SECOND SEMESTER
Course Number Course Description Hours
*MMT 1123 Marketing Management 3
BOT 1493 Social Media Marketing 3
MMT 2133 Software Essentials for e-Business 3
SOC Social/Behavioral Science 3
Semester Hours 15
SECOND YEAR  |  FIRST SEMESTER
Course Number Course Description Hours
MMT 1323 Advertising 3
MMT 2343 Marketing Web Page Design 3
*MMT 2323 Internet Marketing 3
MMT 2133 Internet Concepts 3
  Math or Natural Science Elective (4 hours w/ lab) 3/4
Semester Hours 15/16
SECOND SEMESTER
Course Number Course Description Hours
*MMT 2513 Entrepreneurship 3
BAD 2413 Legal Environment of Business 3
*MMT 2613 International Marketing 3
  Humanities/Fine Arts 3
  Accounting elective
(BOT1433 or ACC 1213)
3
Semester Hours 15
Total Semester Hours 60/61

*Prerequisite: MMT 1113 (Principles of Marketing)

FIRST YEAR  |  FIRST SEMESTER
Course Number Course Hours
ENG 113 English Composition 3
MMT 1113 Principles of Marketing 3
MMT 1313 Personal Selling 3
MMT 1413 Merchandising Math 3
  Computer Related Elective 3
Semester Hours 15
SECOND SEMESTER
Course Number Course Description Hours
*MMT 1123 Marketing Management 3
BOT 1493 Social Media Marketing 3
MMT 2133 Software Essentials for e-Business 3
SOC Social/Behavioral Science 3
Semester Hours 15
Option I Digital Marketing Career Certificate 30
SECOND YEAR  |  FIRST SEMESTER
Course Number Course Description Hours
MMT 1323 Advertising 3
MMT 2343 Marketing Web Page Design 3
*MMT 2323 Internet Marketing 3
MMT 2133 Internet Concepts 3
  Math or Natural Science Elective (4 hours w/ lab) 3/4
Semester Hours   15/16
Option II Digital Marketing Technical Certificate 45/46

*Prerequisite: MMT 1113 (Principles of Marketing)